About Us

Fits Retail was incorporated in April 2019 with the aspiration of being the leading total coffee solutions provider in the world. Partnering with the world-renowned coffee brand “Dallmayr” in Sri Lanka as the sole agent, we bring to you one of Europe’s finest coffee to tantalize your taste buds. FITS Retail’s fully owned subsidiary incorporated in 2021 “Damn Fine Coffee Roasters” focuses predominantly in producing and roasting Ceylon Specialty Coffee and aims at redefining the coffee industry in Sri Lanka.

We help you offer exceptional coffee and other premium premixes to your clients complemented by world class coffee equipment, tailored insight, data driven training whilst ensuring market leading maintenance standards. We are authorized agents for world renowned coffee equipment manufacturers such as DeLonghi, Rancilio, Victoria Arduino, Giesen, Egro, Bravilor Bonamat, Bodum and Bialetti in Sri Lanka. We create outstanding coffee experiences for the most dynamic businesses in foodservice, hospitality and retail making every cup of coffee count.

Damn Fine Coffee Roasters expedition is to bring you the finest specialty coffee in the world. Ethically sourced premium quality beans are hand-picked, meticulously processed, and roasted to perfection to accentuate exquisite flavors. Our unique roasting artistry and green coffee selection what makes our coffee damn fine!

Our roots go back to Munich Germany from where the Dallmayr legacy has been nourished for over 300 years. Dallmayr, remains a family owned business to this day, and our rich coffee tradition is embraced by coffee lovers worldwide and celebrated as one of the best-known German coffee brands.

Dallmayr coffee is sourced from superior highland plants from the finest coffee growing regions such as Ethiopia, Colombia, Papua New Guinea and Brazil. Expert roasters and tasters bring out signature aromas and notes through our world class roasteries, in order to ensure unparalleled quality in the cup. Dallmayr coffee products are widely endorsed by international certifications, serving as testimonials to the high standard that we proudly uphold.

Over a century ago, the DeLonghi brand started out in Treviso, Italy, as a spares workshop, where a strong commitment to excellence has served the company’s growth ever since. Becoming a completely developed company in the 1950’s, the family’s love for design and innovation has continued throughout development.

Possessing a long history of bringing outstanding home appliances for everyday use, and a worldwide reputation for innovation, all of the DeLonghi products communicate quality in any language. The DeLonghi brand itself is a testament to Italian design and quality craftsmanship, where acceptance is not just by accident, but fostered through a long tradition of good quality products with well-designed practical elements.

Rancilio is an espresso machine manufacturer, founded in 1927 by Roberto Rancilio in Parabiago Italy. A leading professional in the coffee machine industry in Italy and across the globe. Rancilio coffee machines possess 46 patents, 20 specialties and almost 100 years of experience. Rancilio is committed to design, produce and market professional coffee machines with a defined attitude towards technological innovation and all the culture that revolves around espresso coffee.

Bravilor Bonamat is a leading manufacturer of filter coffee machines, espresso machines, fully automatic coffee machines and hot water dispensers. It is a family owned business with more than 70 years of experience. In these years, the company has grown from a wholesaler of catering and restaurant equipment to its current status as a specialist producer: Bravilor Bonamat is a developer, manufacturer and supplier of international repute with growing ambitions.
EGRO coffee systems AG, established in 1849 as a company specialized in metal processing, has become a leader in the coffee machine business. Since 1934, thanks to its passion and dedication to Swiss coffee technology, EGRO is an absolute guarantee of Swiss excellence in the production of fully-automatic machines.

Expertise and commitment to quality are behind a range of new and innovative solutions that employ increasingly advanced and sophisticated technologies. EGRO brand has a patented stainless steel brewing system that guarantees the best quality in the cup and represents the beating heart of these highly sophisticated machines. EGRO exports its products worldwide through an extensive sales and service network, delivering high-performance customized products to you wherever you are. As part of Rancilio Group, EGRO brings passion and commitment to producing the very best in coffee and milk beverages.
Bodum’s history dates back to 1944, when Peter Bodum launched the company in Copenhagen, Denmark. Renowned for it’s iconic French Press coffeemaker and signature Scandinavian design aesthetic, BODUM has grown into a global housewares brand, with distribution in more than 55 countries.
In 1919, Alfonso Bialetti started a workshop for the manufacture aluminum semi-finished products. With the establishment of the workshop to a study, design and creation of finished, ready to sell products, Bialetti Moka Pots were launched in 1933.
Since 1905, the world’s technological developments have been fused with the latest design trends, to form coffee machines that have received global renown for over a century. For us coffee swots, the nerdy side of our love of specialty coffee has been delighted to watch the newest pieces of transformational technology that Victoria Arduino’s team release each year.
Giesen provides innovative coffee roasters to baristas and industrial coffee roasting plants all over the world. What began as a metal processing company in the 1980s has evolved into a coffee roasting specialist. Giesen began manufacturing their unique coffee roasters in 2006. The machines entered the global market only 15 years later. A good example of how quickly things can change when the emphasis is on innovation, quality, and the use of chain integration.