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About Us
Fits Retail was incorporated in April 2019 with the aspiration of being the leading total coffee solutions provider in the world. Partnering with the world-renowned coffee brand “Dallmayr” in Sri Lanka as the sole agent, we bring to you one of Europe’s finest coffee to tantalize your taste buds. FITS Retail’s fully owned subsidiary incorporated in 2021 “Damn Fine Coffee Roasters” focuses predominantly in producing and roasting Ceylon Specialty Coffee and aims at redefining the coffee industry in Sri Lanka.
We help you offer exceptional coffee and other premium premixes to your clients complemented by world class coffee equipment, tailored insight, data driven training whilst ensuring market leading maintenance standards. We are authorized agents for world renowned coffee equipment manufacturers such as DeLonghi, Rancilio, Victoria Arduino, Giesen, Egro, Bravilor Bonamat, Bodum and Bialetti in Sri Lanka. We create outstanding coffee experiences for the most dynamic businesses in foodservice, hospitality and retail making every cup of coffee count.


Our roots go back to Munich Germany from where the Dallmayr legacy has been nourished for over 300 years. Dallmayr, remains a family owned business to this day, and our rich coffee tradition is embraced by coffee lovers worldwide and celebrated as one of the best-known German coffee brands.
Dallmayr coffee is sourced from superior highland plants from the finest coffee growing regions such as Ethiopia, Colombia, Papua New Guinea and Brazil. Expert roasters and tasters bring out signature aromas and notes through our world class roasteries, in order to ensure unparalleled quality in the cup. Dallmayr coffee products are widely endorsed by international certifications, serving as testimonials to the high standard that we proudly uphold.

Over a century ago, the DeLonghi brand started out in Treviso, Italy, as a spares workshop, where a strong commitment to excellence has served the company’s growth ever since. Becoming a completely developed company in the 1950’s, the family’s love for design and innovation has continued throughout development.
Possessing a long history of bringing outstanding home appliances for everyday use, and a worldwide reputation for innovation, all of the DeLonghi products communicate quality in any language. The DeLonghi brand itself is a testament to Italian design and quality craftsmanship, where acceptance is not just by accident, but fostered through a long tradition of good quality products with well-designed practical elements.

Rancilio is an espresso machine manufacturer, founded in 1927 by Roberto Rancilio in Parabiago Italy. A leading professional in the coffee machine industry in Italy and across the globe. Rancilio coffee machines possess 46 patents, 20 specialties and almost 100 years of experience. Rancilio is committed to design, produce and market professional coffee machines with a defined attitude towards technological innovation and all the culture that revolves around espresso coffee.


Expertise and commitment to quality are behind a range of new and innovative solutions that employ increasingly advanced and sophisticated technologies. EGRO brand has a patented stainless steel brewing system that guarantees the best quality in the cup and represents the beating heart of these highly sophisticated machines. EGRO exports its products worldwide through an extensive sales and service network, delivering high-performance customized products to you wherever you are. As part of Rancilio Group, EGRO brings passion and commitment to producing the very best in coffee and milk beverages.



